Lady Gaga has turned down payment for her upcoming halftime show performance at this years Super Bowl.

While this may seem shocking, it’s actually a very logical marketing move. What she’ll forgo in direct payment, she’ll make up for with valuable exposure. With Lady Gaga’s new album slated for early October 2017, over 100 million viewers won’t hurt her sales. She’ll likely have a tour to follow, which means big money for her.
— Forbes

Gaga's "Monster Ball Tour" in 2011 earned a whopping $239 million... so yeah, Forbes has a point.

Stuntin backstage, #SuperBowl #halftime rehearsal break. It's gonna be only family on that stage. ❤️

A photo posted by xoxo, Joanne (@ladygaga) on

Turning down the NFL payday is apparently part of Gaga's "plan" to announce a new album, following the October 2016 release of Joanne. Fan sites have been saying Gaga is going to deliver some major tour details shortly after (or maybe, during) her halftime show performance.  The singer has added fuel to the fire by retweeting some of these claims:

Further rumors suggest Gaga is in talks with Fenway Park to book a summertime concert. A far cry from the more intimate or small-sized venues she played during her Bud Light Dive Bar Tour at the end of last year. 

I guess we'll have to wait and see! Her focus at the moment seems locked on her upcoming halftime show performance where an estimated 100 million viewers will be tuned in. Gaga has been sharing videos and pictures of her and her dancers prepping for the big event. She insists there will be no surprise guests. It's all about Gaga. 

Oh, and it's a little about the Patriots and Falcons... Super Bowl LI (51) airs Sunday, Feb. 5th from NRG Stadium in Houston, Texas.