Opinion: Modern Media Trust

Teach kids about online personas/'influencers', paid promotions, corporate endorsements & trusted sources as soon as they can comprehend those terms.

Integrity in media shouldn't be for sale but at times: it is. Public personalities have a responsibility to be truthful and ethically responsible in their messaging but at times, even they are sold (their accounts or air time) for branded content/sponsored messages.

It is up to you, the follower, 'liker', listener, viewer to educate the younger generations about CORE values, messages and the humans behind them. Spot the difference between a truth and an opinion that's been paid for.

There is integrity in media. A lot of people put their lives on the line because they are passionate about their work and getting the truth out there. Please resist the urge to paint journalists, broadcasters, public figures with the same brush.

Modern media is changing and it's NOT black and white. Use your judgement.